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Utility Storytelling: PG&E + San Jose Water

Project type

Content Strategy + Campaign Writing

Date

Selected Client Work

Location

Selected Client Work

I helped shape customer-facing content for major California utility clients, translating complex energy and water issues into clear, useful public communications.

The work required synthesizing technical information, customer needs, conservation goals, and brand voice — then turning that material into messaging people could understand and act on.

My role included content strategy, copy development, messaging refinement, and editorial support across public education and customer communications.

This work demonstrates my ability to find the story inside complex systems — and make it clear, human, and actionable.

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