Creative Director & Narrative Strategist
I’m a creative director and narrative strategist working at the intersection of story, space, and experience.
My approach begins with artistic clarity — crafting work that is deeply felt, structurally bold, and true to its vision. From there, I build toward resonance: live performances, immersive environments, and branded narratives that invite connection and linger long after they land. Whether staging a play or shaping a fan-centered experience, I lead with meaning and design for scale.
Explore selected projects below.
About - Creative Excellence
I lead content and storytelling initiatives across editorial, branded, and cultural spaces — often at the intersection of identity, performance, and strategic insight.
As a writer, my work has been staged at institutions like Goodman Theatre, TimeLine, and at Millennium Park, where I’ve collaborated with Grammy-nominated ensembles and national arts organizations. I’m drawn to layered, immersive storytelling that lives as comfortably in front of a live audience as it does in a brand voice or campaign strategy.
As a strategist, I’ve led messaging systems, vertical content, and creative direction for clients across the energy, legal, real estate, and cultural sectors. Through my consultancy, Chicago Editing, I partner with businesses to craft audience-first narratives rooted in clarity, meaning, and measurable impact.
Whether writing for a fixed stage or shaping a scalable system, I bring a high bar for craft, an understanding of cross-functional collaboration, and a voice-forward approach that moves people.
Selected Work
Projects that span live performance, narrative strategy, and content leadership — each crafted to move audiences, shape voice, or build something meaningful.
Reviews
“Expansive, soaring… spectacularly immersive.”
— Chicago Tribune on Black Sunday
“Top 10 Things to Do in Chicago”
— Chicago Tribune on Man of the People
“A poignant and poetic drama.”
— Chicago Theatre Review on Black Sunday
Résumé
Creative Director & Narrative Strategist
Content Strategy & Editorial Leadership
Creative Director & Editorial Strategist
Chicago Editing, Inc. | 2013–Present
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Lead editorial systems and brand voice strategy across verticals including energy, legal, environmental, and arts/culture
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Collaborate with cross-functional teams — product, sales, design, and leadership — to align messaging and scale content operations
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Develop full-funnel storytelling: ad campaigns, white papers, internal toolkits, and thought leadership content
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Clients include: Layher, Gilbert LLP, Sage Environmental, Teatro Vivo
Southern Division Quality Manager
Weston Solutions | 2006–2013
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Directed quality assurance systems and compliance across a multi-state division of a national consulting firm
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Led proposal strategy, writing, and review processes for government and private-sector clients
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Implemented editorial workflows, training protocols, and post-project investigations to improve process and performance
Writing & Creative Experience
Playwright & Screenwriter
Works staged at Goodman Theatre, TimeLine Theatre, and Millennium Park
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Commissioned by leading institutions for thematically bold, structurally ambitious plays including George Washington’s Mexican Birthday, Black Sunday, and Man of the People
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Recognized by the Chicago Tribune and featured in citywide cultural programming
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Collaborated with Grammy-nominated ensembles, national theaters, and civic institutions on large-scale narrative work
Festival Curator & Producer
Austin Latinx New Play Festival | 2013–2018
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Curated and led a nationally recognized new play development platform in collaboration with Teatro Vivo and ScriptWorks
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Oversaw submission review, artist engagement, casting, and public programming
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Produced multi-day festivals that supported emerging Latinx voices and drew sold-out audiences
Education
MFA, Writing for the Screen + Stage
Northwestern University
BA, English Literature
University of Notre Dame
Skills
Content Strategy | Editorial Systems | Brand Voice
Cross-Functional Collaboration | Creative Direction | Full-Funnel Messaging
Playwriting | Screenwriting | Vertical Storytelling | Audience Engagement