For Layher’s work at the Chicago NASCAR Street Race, I developed a case-study video around the modular pedestrian bridge that moved fans through the event site.

I conceived the story, wrote the script, produced the piece, and edited the final video, combining an engineer-provided walk-through with drone and supporting footage to ground the viewer in time and place. The challenge was to turn a technical infrastructure project into a story about access, movement, precision, and what good design makes possible.

The finished case study became a B2B marketing tool for Layher and helped support seven figures in subsequent partnership work, with Layher returning for additional NASCAR projects in the following years.